Behind South of West
behind the label
BUILT BY HAND
Every piece starts here in the studio, not a factory.
I design it. I cut it. I make it.
South of West isn’t built for mass production. It’s built slowly, piece by piece, for the ones who know exactly what they want, or are ready to find out.
The South of West Aesthetic
REWORKED TEXTILES
I work primarily with vintage lace and deadstock fabrics.
Each piece is reworked, and built into a new silhouette.
Because of the nature of these materials, no two pieces are exactly the same.
The focus is on fit, structure, and wearability, not perfection.
about
The Designer
I’m Brie. Designer, maker, photographer. South of West is my one-woman studio, built from the ground up in Oceanside, California. Every gown starts with my hands and ends with yours. No factories, just craftsmanship, storytelling, and a whole lot of soul.
Ironically I didn’t grow up dreaming of weddings. I grew up in the dirt between San Diego and Baja, where the desert meets a green river and a sea. There were long rides into the desert, endless days spent happy and dirty. a lot of South of West is my interpretation of this place where rugged meets romantic.
I’ve had a longstanding affinity for shaking shit up. I am a self taught designer, and began my career in 2014 making swimwear. Designing wedding gowns came on a whim but I quickly fell madly in love. My appreciation for the desert and sea run deep, and are at the crux of every design. I use these collections to tell stories of strong and resilient women, who embody an adventurous spirit and are free from others perceptions.
the showroom
Step In. Slow Down. Try On.
BY APPOINTMENT ONLY
A private Oceanside showroom, designed for one-on-one appointments.
No walk-ins. No rush. No noise.
You’ll step in, try pieces on, and explore custom if it’s the right fit.
This isn’t a traditional bridal store, and it’s not meant to be.
